March Madness may have been canceled, but The Basketball Tournament (TBT) is still well underway! Known as “the highest stakes basketball tournament in the world,” The Basketball Tournament includes 64 teams vying for a winner-take-all $2 million prize.
For this year’s TBT, Kimchi Express is teaming up with Liberty in North Korea (LiNK). The TBT collaboration is an opportunity to educate TBT fans and ESPN’s audience (where the tournament is televised) about the North Korean issue and the North Korean people.
“The way they have been able to mobilize fans in the past three years is amazing. One of the hardest working teams in TBT.” — Josh Brown // TBT Content Coordinator
Kimchi Express has pledged $50,000 to LiNK to help empower North Korean refugees if they win the tournament and take home the $2 million prize. The stakes and anticipation are high for TBT this summer as other sports seasons have been postponed or canceled for the time being due to COVID-19.
Kimchi Express has participated in The Basketball Tournament three times before and initially joined the tournament with the goal of increasing Asian American representation in basketball.
“If anyone can enter the tournament, I mean, why not us, right? That was our mindset.” – Jae Byun – Kimchi Express, Coach
But this year their goal is to use their platform on and off the court to raise awareness about the North Korean issue.
“Through the years of building Kimchi Express, I’ve realized that we have a platform with TBT and the opportunity to shed light on something bigger than basketball. Kimchi Express has decided to partner with LiNK to help spread awareness and support the North Korean people, outside of the political narrative that’s commonly associated with North Korea. Sport has the ability to unite across culture, race, gender, etc. This is just another example of that and we’re beyond excited to partner with Liberty in North Korea!” – Daniel Chun, General Manager of Kimchi Express
About Liberty in North Korea:
LiNK helps North Korean refugees escape through a 3,000-mile secret rescue route and empowers North Koreans who have reached freedom to be changemakers, advocates, and leaders on this issue.
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