THE RELIANCE CAMPAIGN
Estimates put the number of North Korean refugees hiding in China at anywhere between 30,000-50,000. With so many trapped in this dangerous state of limbo, our efforts to raise the funds necessary to get people out never slacken. In fact we devoted the final quarter of 2011 to the task of developing new ways to fund our fieldwork. Online communities were our target medium. The goal was to create an extensive network of activists all managing their own fundraising efforts. We called it The Reliance.
The Reliance became a human network of individuals committed to seeing every North Korean refugee free. Our goal was to mobilize an online community of activists among the nearly one billion people around the world connected through social media. LiNK launched a viral call-to-arms on Facebook, Twitter, Vimeo, YouTube, and more, imploring people to join The Reliance by hosting their own fundraisers online. We equipped every supporter to host their own mini campaign and committed 100% of proceeds to refugee rescue and support. When the dust settled after a mere three months, over 3,000 people had signed up to host their own page and The Reliance had brought in $128,806.29 – our most successful campaign to date.
Jane Park is currently the top fundraiser!
