THE RELIANCE RECEIVES NATIONAL ATTENTION
Last fall we launched an online fundraising campaign called The Reliance. Thanks to your support, the campaign was a huge success and caught the attention of the largest philanthropic awards ceremony in the country.
We have just been notified that our campaign has been selected from a pool of 2,400 nominations as a Top Five Finalist for the 4th Annual Classy Awards. We have been nominated as one of five charities that has demonstrated the most impressive impact in the area of Human Rights.
This is a big deal! A big part of the campaign was to share the stories of the North Korean people so this award would give us a platform to do that on a national level in front of some of the most respected and forward thinking leaders in the philanthropic community.
In order to advance to the final round, we need your help with 2 things:
Cast your vote for LiNK. Voting ends on July 26 at 11:59pm PST. We are located in the “Human Rights” category which is the third row from the bottom of the page. Follow the guides below for more assistance.
Make sure you are selected on the West Coast region and continue to scroll down till you see the “Human Rights” category.
2. SHARE IT!
Once you cast your vote, share it on Facebook and Twitter and ask your friends to do the same.
The most important impact has already been made. 19 North Korean refugees have already been rescued this year and we have increased resettlement support to refugees in the United States and South Korea thanks to your hard work as a Reliance fundraiser and donor. However, winning this award will give us an opportunity to bring more exposure than ever to the North Korean people and open up new opportunities for fundraising. Here are just a few things we would benefit from if we finish as one of the 16 National Classy Award Winners:
1. eBay and Paypal will host a high profile charity auction on eBay Giving Works website. We will also have an opportunity to receive donations from millions of eBay buyers as we would be featured for 1 week in eBay Giving Works’ Give @ checkout program.
2. We would receive a pro-bono digital marketing audit from eBoost. This includes assessing our business model and then identifying opportunities for growth in the digital marketing suite: SEO, PPC, Affiliate, Social Media, Email Marketing, Conversion Design, Persona Development, and Social Paid Advertising. This will be a one month engagement and at the end of the month, We’ll have a better understanding of what levers of digital marketing we should pull to drive growth.
3. Each National Winner will receive a one year FREE subscription to StayClassy’s cutting edge social fundraising solutions, including event ticketing & registration, peer-to-peer fundraising and third party events, tied together with a powerful fundraising management dashboard which provides access to real-time analytics, reporting and plug-ins.
We are so inspired by all of you who have responded to help the North Korean people. This is just the beginning!
