Changing the Narrative

Mobilizing international support for the people begins with changing the narrative.

Mainstream media has defined North Korea as crazy Kims and nuclear weapons, which has created a barrier preventing ordinary people around the world from getting involved. We are changing this narrative: People over politics.

Why people over politics?

PROGRAMS

Rescue Teams
Creating Media & Campaigns
Engaging Media & Policymakers

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We have reached people in multiple countries through more than 4,500 events, activating international support for the North Korean people.

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Over 275 Rescue Teams are engaging their communities around the world. Rescue Teams have funded over 200 Rescues.

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We bring people together to educate and equip them with the tools to help accelerate change.

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The international media creates the mainstream perception of North Korea through their reporting, so we work directly with them to bring more focus to the people and broaden the narrative on North Korea.

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Joseph Kim shared his story with influential diplomats at the United Nations, including U.S. Ambassador to the United Nations Samantha Power.

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Bethany has funded 9 refugee rescues through her personal fundraising efforts.

RESCUE TEAMS

Over 275 Rescue Teams in 16 countries around the world are working on a grassroots level to engage their schools and communities by organizing creative events that focus on the North Korean people. 100% of the funds they raise are used to rescue North Korean refugees. Rescue Teams play a crucial role in our strategy to build up the international movement of support that the North Korean people deserve.

To maximize the effectiveness of this movement, we communicate regularly with Rescue Teams to share ideas, news, campaigns, and creative resources for all members to effectively educate and engage their peers.

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CREATING MEDIA & CAMPAIGNS

North Korea is not only a complicated issue to understand, but there have also been few opportunities for ordinary people to get involved to support the people. We create documentaries, short videos, presentations, online content, campaigns, and other creative communication materials to educate the global community on the challenges facing the North Korean people and their potential to drive change. The goals of the media we create are to change the narrative on North Korea and to engage people with tangible opportunities to stand with the North Korean people and help bring forward change.

ENGAGING MEDIA & POLICYMAKERS

We also work to change the narrative from the top down by engaging directly with international journalists and policymakers. Because of our understanding of this issue, developed through working with North Korean refugees, we are increasingly sought out as an important source, resulting in regular media interviews and participation in key meetings and events with policymakers in D.C., Seoul, and at the UN.

Through this engagement with international media and policymakers, we are able to bring more high-level focus to the North Korean people’s perspective and the opportunities that exist to support and empower them as they emerge as key agents of change on this issue.

This is Jung Ha. She is one of over 500 North Korean refugees who has reached freedom through a rescue. Please donate to rescue and support refugees who need it now.